The government on Saturday introduced certification of authenticity for jute products with the unveiling of the “Jute Mark India” logo by the Union textile secretary U. P. Singh. It is an initiative to promote and protect Indian jute products, Singh said.
“The Jute Mark India (JMI) scheme will provide the collective identity and assurance on origin and quality for traditional jute and jute products.
The JMI would, therefore, be a hallmark of powerful creative work that defines the jute product with quality, distinguishes it from the competition and connects it with customers,” a National Jute Board statement said.
The certification is expected to boost the domestic market and exports of jute products from India. Each Jute Mark label will contain a unique QR code and by scanning it, customers can learn about the producer. National Jute Board is the nodal agency of the Union textiles ministry, responsible for the promotion of jute and jute products in India and abroad.
JMI was implemented under an umbrella scheme for the development of the jute sector between FY’2022 and FY’2026 with a total financial outlay of Rs 485.58 crore by the Centre.
