BMW India is targeting a double-digit growth in sales this year after having touched an 11-year low during pandemic-hit 2020. It plans to launch 25 products this year.

The German company has sold 6,092 units of BMW cars, 512 Minis and 2,563 Motorrad motorcycles last year. The company posted a 31.5 per cent decline in sales in 2020 compared with 9,641 units in 2019.

However, the company remains bullish about sales recovery having witnessed a slow and steady improvement through the third quarter and reporting sales growth in November and December 2020.

“Year 2020 has been unusually tough both for the company and the industry. While the industry witnessed a 40 per cent decline, the company has seen a dip of 31.2 per cent. But we have gained five per cent market share in 2020 in the luxury segment,” said Vikram Pawah, CEO of BMW Group.

The company has gained market share across all segments, Pawah added.

BMW will launch 25 products across the three brands of BMW cars, Mini and BMW Motorrad in 2021.

There will be 20 launches, including facelifts of BMW cars and Mini and five new models of Motorrad motorcycles. It kickstarted the launches with the 3 Series Gran Limousine that will retail at Rs 51.5 lakh onwards.

On whether the company plans to relaunch the 1-series, Pawah said: “There is no appetite for luxury hatchbacks here. We have seen robust demand in sedans and SAVs (sports activity veehicle) and the demand mix between these two bodytypes is more or less equal with a slight preference for SAVs.”