Bajaj Finserv on Wednesday said it has received the final registration from the Securities and Exchange Board of India (Sebi) to commence asset management operations as Bajaj Finserv Mutual Fund.

A statement from the core investment company said that Bajaj Finserv Mutual Fund, with Bajaj Finserv Asset Management Ltd (BFAML) as the investment manager, will soon offer a range of mutual fund products, including equity, debt and hybrid funds, both in the active and passive segments, to investors.

BFAML will create a tech-driven, multi-channel approach to serve investors across various touchpoints and geographies in order to build a future-ready asset management company.

A resurgent India, rising investor confidence and digital access to financial services are leading to high adoption of mutual funds. The approval from Sebi is strategically important for Bajaj Finserv as it enables the company to complete its suite of financial solutions for retail customers.

“With Ganesh Mohan at the helm, our mutual fund business will inspire a new approach to investing and sustained, long-term wealth creation,’’ Sanjiv Bajaj, chairman and managing director, Bajaj Finserv, said.

The venture comes at a time investors have continued to repose their faith in mutual funds despite the volatility in stock markets. Latest data from AMFI showed retail investors’ interest in the domestic mutual fund industry gaining, with the value of assets held by them rising by 9.3 per cent to Rs 23.4 lakh crore in January compared with Rs 21.40 lakh crore in January 2022. Systematic investment plans have been a key factor behind the rise in this asset base.