Bajaj Auto and Triumph Motorcycles, the British bike maker, announced that they have transferred the latter’s India sales and marketing operations to the Pune-based firm.

The two companies disclosed that they would also be launching a jointly developed mid-sized range of bikes later this year.

The development is part of the strategic partnership between the two companies announced in 2020 under which they planned to collaborate to create a new range of mid-sized Triumph Motorcycles.

Bajaj Auto executive director Rakesh Sharma said in a statement that the partnership is expected to offer Triumph an opportunity to further ramp up their business as the portfolio expands.

“We will also leverage our formidable distribution network to rapidly expand the exclusive Triumph stores in India in preparation for the soon-to-be-launched, exciting new motorcycles,” he added.

Bajaj Auto already operates four distinct and exclusive dealership networks for its KTM, Bajaj Motorcycles, Chetak Electric, and Bajaj 3-wheelers range of products. The Triumph dealers will join this family as the fifth exclusive retail channel within a network of over 6,000 dealers and sub-dealers across Bajaj’s brand portfolio in India.

As part of the partnership, the current Triumph Motorcycle dealerships will be managed by Bajaj Auto but will remain exclusive to the brand and continue to operate in line with Triumph’s global standards, the two companies said while adding that they are planning to launch new mid-sized Triumph motorcycles, which have been jointly developed and will be produced at Bajaj Auto’s Chakan plant in Pune.

“This new range of mid-sized Triumph motorcycles will create a new entry point into the Triumph brand around the world...,” the statement said.

Bajaj Auto now plans to open Triumph dealerships in over 120 cities in the next two years in line with Triumph’s global standards.

“This is an important partnership for Triumph which continues to progress very well...We are excited about the growth that we can now achieve through our partnership with Bajaj Auto Ltd, here in India,” Triumph Motorcycles chief commercial officer Paul Stroud said.