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regular-article-logo Friday, 22 November 2024

Ather Energy sets three-year deadline to build electric motorcycle amid Rizta launch

The company, which is launching its family scooter Rizta in regional markets, will start deliveries in Calcutta and the eastern market later this month, said Ravneet Singh Phokela, chief business officer at Ather Energy, who was in the city for the occasion

Our Special Correspondent Calcutta Published 06.07.24, 12:16 PM
Representational image

Representational image File picture

Ather Energy is planning to launch an electric motorcycle in three years.

The Bengaluru-based start-up is working on developing a new platform for its electric motorcycle. This will be Ather’s second platform.

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The company, which is launching its family scooter Rizta in regional markets, will start deliveries in Calcutta and the eastern market later this month, said Ravneet Singh Phokela, chief business officer at Ather Energy, who was in the city for the occasion.

“With the Rizta, we will be addressing 85 per cent of the market. Previously we were addressing only the performance segment that comprises 15 per cent of the market,” said Phokela.

The Ather Rizta S with a 2.9 kWh battery is priced at 1,11,469 (ex-showroom Calcutta). The Ather Rizta Z with 2.9 kWh and 3.7 kWh batteries are available at 1,26,469 and 1,46,469 (ex-showroom Calcutta), respectively.

Speaking to reporters, Phokela set a three-year time frame for the electric motorcycle. The company is also venturing into international markets having entered Nepal this year.

“We are looking to export to South East Asia, Europe, Latin America. We hope to start exports in the coming one year. We started exports to Nepal in November last year,” said Phokela. The number of units exported to Nepal is small as it is a small market, he added.

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