Amazon on Saturday said it has taken down sweets sold as “Shri Ram Mandir Ayodhya Prasad”, a day after it received a notice from the Central Consumer Protection Authority (CCPA) for selling misleading products.

Amazon acknowledged that it has received a communication from the CCPA regarding misleading product claims by certain sellers and said it is “investigating them for violations”.

“In the interim, we are taking appropriate action against such listings according to our policies,” an Amazon spokesperson said in a statement.

The CCPA has slapped a notice on Amazon for selling sweets under the name ‘Shri Ram Mandir Ayodhya Prasad’.

The action has been initiated by the regulatory authority under the central government based on a complaint by the Confederation of All India Traders (CAIT), alleging that Amazon is engaging in deceptive trade practices involving the sale of sweets under the guise of prasad (offering) from Ram Mandir in Ayodhya, which is all set for consecration on January 22.

The CCPA has sought a response from Amazon within seven days failing which necessary action will be initiated.