Telecom operator Bharti Airtel on Sunday launched “unlimited” category broadband plans starting at Rs 499 per month which will come bundled with subscription to video entertainment apps and high definition set-top box (STB) against refundable deposit.

Airtel has enhanced high speed data usage limit (fair usage policy) by up to 23 times in the revised plans to 3,500 gigabytes.

The move from Airtel comes within a week of its competitor Reliance Jio revising broadband plans with unlimited data usage and bundling subscription fee of video entertainment apps in them.

The new and revised plans will be rolled out September 7 onwards across 125 cities where the company has operations, and in new cities where it will gradually expand its footprint, Airtel said in a statement.

The new plans will comprise an entry level plan of Rs 499 with promised speed of 40 megabits per second and revised Rs 799, Rs 999 and Rs 1,499 plans with data limit of up to 3,500GB at promised speed in those plans, it said.

The JioFiber entry level plan comes at Rs 399 with unlimited data and download and upload speed of 30 megabits per second. The offer comes with the Netflix subscription and is valid from September 1.

Voda gets more time

Telecom regulator Trai has granted additional time, till September 8, to Vodafone Idea to reply to its show-cause notice on priority plan, after the company sought more time to respond.

The Telecom Regulatory Authority of India (Trai) last month slapped a show-cause notice on Vodafone Idea Ltd over its pay-more-for-priority mobile plan, saying the tariff offer “lacks transparency” and is “misleading” and not in compliance with the regulatory framework.