Bharti Airtel and Amazon Web Services have joined hands to develop the telecom firm’s cloud business, allowing it to offer a comprehensive set of solutions to large businesses and small and medium enterprises (SME) in India.

Airtel has over 2,500 large companies as its clients and more than a million emerging businesses with its product portfolio, including Airtel Cloud, a multi-cloud product and solutions business.

“The strategic collaboration between Airtel and AWS will offer a suite of cloud solutions to drive the digital transformation of businesses in India,” Harmeen Mehta, chief information officer and head –— cloud and security business, Bharti Airtel, said in a virtual conference.

Under the partnership, “Airtel Cloud will build an AWS Cloud Practice supported by AWS Professional Services, as well as develop differentiated Airtel Cloud products and capabilities, leveraging AWS services, Airtel’s data centre capabilities and Airtel’s network and telecom offerings,” a joint statement by the companies said.

New products could include data analytics, artificial intelligence and machine learning and security services, the two companies said.

Airtel customers are expected to benefit from an integrated sales, consulting, and support approach from both companies, and improved security, scalability and cloud management capabilities.

The public cloud services market in India is expected to be worth $7.1 billion in 2024, up from $3.4 billion this year, according to International Data Corporation.