wear

Flaunt your baby bump like Alia with Ed-A-Mamma’s maternity collection

Conscious clothing for mothers and children

B-Town’s soon-to-be mama bear Alia Bhatt recently launched a maternity wear collection under her children’s clothing line, Ed-A-Mamma. Inspired from her love for her pet cat, Edward, Alia created this brand in 2020. From comfy loungewear and tops to jeans and dresses for soon-to-be mommies, the collection is one you must not miss out on. What’s more, if you want to twin with your children, you also have clothes like T-shirts, bottoms and jackets for them. Whether your child is a toddler or a teen, you will find something. The best part about the brand is that it promotes conscious and sustainable fashion. 

— Subhadrika Sen