tech
Meet Kyra, India’s first virtual influencer
Kyra has been designed by the influencer marketing platform TopSocial India
Image courtesy: Instagram
Published 18.06.22, 12:05 PM
India's first meta-influencer Kyra is making waves online. The influencer is based in Mumbai and has more than 100,000 followers on Instagram.
The virtual influencer has been designed by an influencer marketing platform named TopSocial India. Kyra was reportedly created by a 26-year-old engineer, Himanshu Goel, the platform's business head
Virtual influencers work just like regular influencers. Brands can collaborate with them on various campaigns. India's first meta influencer is often pictured at touristy hotspots across the country and also has a stellar wardrobe.
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