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Tinder study shows Kim and Katrina may have inspired a new trend

Turns out VicKat are bigger influences than you think

It’s no coincidence that more and more women are exploring younger matches on dating apps. Turns out Kim Kardashian and Katrina Kaif may have influenced women to consider dating younger men. A study by Tinder reveals that 45% of female Tinder members globally have matched with a younger man (mentions of ‘younger man’ have increased by 70%). Moreover, male Tinder users have also been searching for older women (bio mentions for ‘older girl’ have increased by 35%).

Turns out that Tinder members update their bios nearly three times as often as they did before the pandemic, to let other members know what they’re looking for, in a companion. Tinder recommends the 3/5/11 rule for setting up an interesting bio which entails three interests, five pictures/videos and at least 11 words, to offer the other person a prompt for starting the conversation.