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Myosutra takes Bengal handloom couture from Kolkata to London

Sari lovers, your Puja shopping list might need a rejig

Roshini Mukherjee, an investment banker and entrepreneur, and the person behind the popular brand Myosutra, has good news for sari lovers this festive season. Her label is travelling from Kolkata to London with Bengal’s best of handloom couture. So, if you are in London this pujo and missing desh and Banglar sari, you can visit Myosutra’s website or follow the homegrown brand on Facebook and Instagram (@myosutra is the handle name) and scroll through the saris, crush on them and add to the cart.

“For those settled outside, Durga Puja has always been the medium for us to reconnect to our roots through one eternal and integral thing — fashion, draped in the six yards of sensation,” said Roshni, stating the mission and vision behind the business leap.

— Pooja Mitra

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