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Masaba Gupta launches her first face makeup range

These new additions are vegan, cruelty-free and paraben-free

Masaba Gupta launches her first line of Face Makeup under her brand, LoveChild by Masaba. This range comprises three new products,  including a Premier Primer, a Concealer Cameo and a Star Song Illuminator. While the primer is the base for all the looks, it is also highly hydrating, which creates a velvety smooth canvas for one’s makeup, ensuring that it stays in place all day. The concealer can be your best friend for a minimal or no-makeup day. This multi-usage concealer has an extra creamy and luxurious texture, leaving a satiny smooth, creaseless skin. Similarly, the illuminator adds a little sparkle to your looks. It creates an instantly dewy glow while also nourishing the skin, giving it a hydrated and moisturised look all through the day. One can use it as base before makeup or just to highlight their cheekbones or use it like Masaba does, on her collar bones.

—. Urvashi Bhattacharya

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