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Check out these pocket-friendly, trendy hand-embroidered accessories

Stock up your hair clips, pins, bands and sling bags from Ishtikutum

Looking for budget friendly yet trendy accessories? Homegrown brand Ishtikutum by Ramita Dey has a wide variety of hand-embroidered hair accessories and jewellery to choose from. Started in 2020, the brand sells clips, pins, and bands as well as embroidered earrings, neckpieces, sling bags and wall hangings. The hair accessories come in a pocket happy prices, ranging from Rs 150-400. Dey is also open to discussing customisation of her products. 

"I have loved embroidery since I was a child. My mother taught me the basics, but I honed it by watching YouTube tutorials. In 2020, I was affected by the pandemic on the professional front so I thought of giving my passion a chance through this entrepreneurial venture. I had initially started with jewellery but then it struck me that I can use the technique for clips and other hair accessories as well — it would be innovative!" said Dey, who is also a professional graphics and web designer.

- Subhadrika Sen