Senco Gold & Diamonds has taken a major step forward in the fast-evolving digital landscape by launching its first virtual showroom, ‘Sencoverse’ on the metaverse. It is claimed to be India’s first virtual jewellery showroom on metaverse aimed at connecting with the new-age customers to redefine their shopping by providing them a more customised and seamless experience.
Sencoverse, the digital platform from eastern India’s largest jewellery retailer, is a convergence of technology and artistry to bring the brand’s exquisite jewellery to life in the virtual realm. The initiative offers an end-to-end shopping experience to customers, from hassle-free browsing of the virtual showroom to selection of items to receiving the chosen pieces at their doorsteps.
Customers can access ‘Sencoverse’ from the comfort of their digital devices from anywhere by simply visiting https://www.sencoverse.com/ and entering some basic information.
The showroom also has an integrated Try On feature, allowing customers to virtually try on jewellery items Official Press Release
At the launch of this new initiative, Suvankar Sen, managing director and CEO of Senco Gold & Diamonds, said: “We believe that the digitally savvy millennials and Gen Z shoppers are the future of retail, and we want to be at the forefront of providing them with the personalised and convenient shopping experiences they want and need.”
The showroom also has an integrated Try On feature, allowing customers to virtually try on jewellery items using augmented reality technology and visualise how each piece complements their appearance.
Joita Sen, director and head of design and marketing, Senco Gold & Diamonds, said: “Sencoverse currently showcases 100 of our exquisite products from the Everlite Collection and others, and we plan to expand our product range in a phased manner.”