As a parent, you want the best for your child. From education to food, toys and clothes, we have more information and are looking for the very best. When it comes to clothing, I want options that not only look good, but also are sustainable. Conscious and artisanal options for kidswear are hard to come by, especially when young ones grow out of clothes so quickly. In recent years, the fashion industry has been witnessing a shift towards sustainability and eco-conscious practices, and children's clothing is no exception. These thoughts have now started spilling over to the toy industry, and parents are not complaining. We want our children to thrive in a healthy environment and many homegrown brands, most of them run by mothers, have started bridging this gap further.
Masilo
Founded by Eisha Maskara Sheth, Masilo is a conscious baby linen company with superior quality products for a new mother and baby. They use the highest quality of organic fabrics with unmatched detailing on handmade design and produce in limited quantities. Their swaddles and nestilo are my personal tried-and-tested favourites.
Price: ₹1,500 onwards
Find them here.
MuuYee
Shweta Pai created MuuYee with a vision to give everyday life a sustainable makeover by choosing children as her ambassadors. Muuyee does mostly gender-neutral apparel produced consciously, on khadi and organic cotton using natural dyeing techniques like Shibori, Bandhej and Batik. The brand’s minimal aesthetic is not only pleasing to the eye, but also ensures comfort.
Price: ₹500 onwards
Find them here.
Mr Brat
Another eco-conscious clothing brand for children that creates easy- breezy casual wear is Mr Brat. They have multiple collections that cater to different seasons and festivals. Mr Brat is committed to responsible sourcing and manufacturing leading to minimal waste. Whimsical and playful , their clothes are bound to leave a smile on your little one’s face.
Price: ₹1,500 onwards
Find them here.
Tura Turi
Started by sisters Payal and Priyanka, Tura Turi uses indigenous textiles and prints to create the softest, most comfortable clothes for the entire family. All clothes have hand-drawn prints using AZO-free dyes on natural fabrics. The company has also started a Relove program where you can re-sell your old Tura Turi clothes rather than adding them to the landfill. A personal favourite for times I want my husband or I to match with our son (till he’s old enough to find us cringey).
Price: ₹500 onwards
Find them here.
Mouse in the House
Here is a handcrafted ethical clothing brand for wide-eyed dreamers. The brand supports local artisans and uses 100% cotton with minimal wastage for their gender neutral night wear for little ones and tweens. Their imaginative designs and soft fabric night suits are outright comfortable.
Price: ₹800 onwards
Find them here.
Chi Linen
Practical, stylish and responsible, Chi linen provides premium quality organic linen clothes as per latest fashion trends. They let you customise and build an entire capsule linen collection for your little champs. The Oeko Tex Linen used is crafted more sustainably, biodegradable and lasts longer when cared for. They offer stylish and on trend designs for the older kids too.
Price: ₹500 onwards
Find them here.
Forest Child
The Forest Child infuses their love for wilderness in all clothing and bedding options they create, with delightful animal prints that your children are bound to love. The company is driven by sustainability, slow living, and offers a wide range of upcycled baby-care products and clothing options for children up to 10 years.
Price: ₹500 onwards
Find them here.
Birch and Bug, Playbox, Mapayah and many others are creating eco-friendly toys and accessories for children. From eco-conscious materials to responsible production, these brands ensure children’s comfort while nurturing a greener, brighter future.
Playing dress up with your children truly sparks joy. But what you dress your children up in plays an important role too. Fortunately these sustainable brands have found a way out, offering kidswear made from organic cotton, herbal dyes, recycled and non toxic materials.
The author is an economist and full-time millennial mother, struggling to cope with daily chores.