Channelising gender fluidity in its new edit, Inkriti, at 4 Jatin Bagchi Road, launches Shuruaat. A blend of age-old craftsmanship and contemporary aesthetics, the collection of shirts boldly introduces ajrakh motifs, in fresh and imaginative ways. At the heart of this collection is kala cotton, and it reflects Inkriti’s commitment to sustainability and ethical practices. In terms of design, the androgynous edit brings a youthful vibe with smart and contemporary tailoring.
“Inkriti is the story of textile crafts through the lens of culture, community and sustainability. As a designer-accountant duo deeply passionate about crafts, our purpose is to innovate and make them a part of everyday lives. We co-design handcrafted fabrics with local artisans and create gender-neutral products that are relevant to today’s lifestyle and preferences. We don’t identify Inkriti just as a fashion brand but rather as a lifestyle revolution,” said Matrika Bhandari and Sonu Jain, founders, Inkriti.
(l-r) This Shuruaat piece defies gender-specific silhouettes and offers a relaxed fit with its classic camp collar.
White shirts are a must-have in any season and this kurta-style kala cotton top is a great pick for semi-formal occasions.