Manish Chopra, director & head of Partnerships for Facebook India (Meta) delivered the keynote address at the event. “We admire creators because of their impact in shaping culture, by sharing and building communities using Reels on Facebook and Instagram. We believe using our platforms, creators can be global icons of tomorrow, and we’re working towards this by providing them with product features and unique programmes. Sending creators to Australia, to collaborate with cricketers across the globe, at the ICC Men’s T20 World Cup, is our latest effort,” he said.