Kolkata is a city of revellers in the middle of Puja. Anandabazar Online Abasoner Singhasone 2022 is powered by Merlin RISE and Max Fashion. This initiative is co-powered by Cadbury Celebrations, Bazaar Kolkata and IIHM. The other partners are Shoppers Stop, Patanjali, Apollo Multispeciality Hospital, Tata NEU, Sri Hari Jewellery, Resham Shilpi, Senco Gold & Diamonds, Dollar and Soch.