Opposition alliance 'INDIA' sets tone for Lok Sabha polls with 'Jeetega Bharat' tagline

A day after the opposition parties announced the name for their alliance 'INDIA', they finalised "Jeetega Bharat" as the combine's tagline, setting the tone for their 2024 Lok Sabha campaign.

The Hindi tagline means "India will win" and is likely to be replicated in several regional languages, sources said.

According to them, during the meeting in Bengaluru on Tuesday, several leaders felt that the word "Bharat" should feature in the name of the alliance.

"It was decided that it would feature in the tagline," a senior leader said.

Several leaders stressed that coinage of the tagline was a result of a joint effort by several leaders.