In the best and worst of times, art has united the world.
This time, Facebook has mustered the global best of the entertainment industry for a home-to-home mega concert exclusively on its platform, in what is being called the biggest fundraiser concert for those affected by the coronavirus pandemic in India.
With names like A.R. Rahman, Shah Rukh Khan, and Madhuri Dixit along with international stars like Mick Jagger, Will Smith and Nick Jonas, the May 3rd ‘I for India’ concert that kicks off at 7.30pm IST is a grand finale of the #SocialForGoodLiveathon week, where over 150 partners went Live on Facebook to raise funds for charities across the nation.
Apart from the cream of the film and music industry, famous industrialists will also be part of the concert along with sportspersons like Virat Kohli and Rohit Sharma.
Here is the full list of participants:
Concert poster
Despite the loss of Irrfan Khan and Rishi Kapoor, two shining Bollywood stars, whose passing shook the country last week, the entertainment industry has decided to show strength and solidarity by joining hands and coming together for this mega concert- to entertain and rekindle hope.
The event is aimed at those at home in social isolation, as well as to gather funds for the millions who are hit by the lockdown financially. The Guardian reported the concert organisers as saying the money was needed “for those who have no work and no home and do not know where their next meal is coming from”.
The concert also seeks to pay tribute to the workers on the frontlines of the pandemic who are risking their lives to battle the viral pandemic.
All the proceeds of the concert will go to GiveIndia the charity of choice, to manage this colossal challenge.
The charity is associated with over 100 NGOs and is working on-ground to help those whose lives have been hit by the pandemic and are in need.
Aside from offline donations, people may also donate using the Facebook Fundraisers tool.
Tune into Facebook live this evening, and witness the concert of our times!