Royal Enfield is going to stay its course in the mid-segment with more bikes in the 350-650cc categories.
While launching the Hunter 350 in Calcutta, the company reiterated its strategy to launch bikes in the mid-segment at competitive price points to give customers more value for money.
The Hunter 350 retailing at Rs 1.49 lakh is not only the most affordable Royal Enfield but the most affordable in the segment.
Hunter 350 competitors such as TVS Ronin retails from Rs 1.49 lakh while the Honda CB350 RS is priced at Rs 2.03 lakh and the Jawa Forty-Two is at Rs 1.94 lakh.
“Our strategy is to launch affordable bikes so that we have the volumes in the market,” said Jayapradeep V, business head —India and SAARC, Royal Enfield.
The company has gone from two to three best selling models in pre-2009 that included the Bullet and the Thunderbird to having seven bikes with eight variants in its portfolio all within the 350-650cc segment.