ProTeen, an integrated digital career guidance platform has expanded its footprints nationwide. With the launch of 15 new ProTeen-powered career centres, the company has deepened its presence not only in metro cities but also in smaller towns and regions in its quest to bring accessible career counselling to all. These physical career centres across tier-2 and 3 cities mark a major milestone in the company's expansion plans and ProTeen looks forward to continuing the momentum with a plan to launch upto 100 such career centres in the next 12 months.
ProTeen's presence spreads from the north to the south, and east to west. In the north, ProTeen has established franchises in Delhi, Srinagar in J&K; and multiple centres in Kolkata, West Bengal in the east. In the west, ProTeen's footprint can be found in Maharashtra, where a focused effort has led to six career centres spread across the state in Mumbai, Indapur, Nagpur, Jalgaon, Talegaon, and Daund. ProTeen's state-of-the-art career centres are also present in South India with centres opening in Tirupati and Guntur in Andhra Pradesh.
Commenting on the launch of the all-India centres, Paridhi Khaitan, managing director, ProTeen states, "While internet penetration and access to digital education and learning have increased over the past few years, there is still a wide gap in the accessibility of career counselling as a solution for students. To address this issue, we believe that a hybrid approach of pairing digital counselling with personalised guidance through physical centres is the best way to guide the students and also spread career awareness amongst students and their parents. This physical presence acts as a bridge to the digital career counselling world and also helps in attaining maximum outreach across all regions."
"A severe lack of career awareness is widespread in tier 2/3 cities. Traditionally, students from smaller cities and towns have had limited access to modern and lucrative careers. Due to the changes brought about by the pandemic like remote working, geographical boundary limitations have dissolved, and career opportunities have widened. With ProTeen's holistic and scientific approach to career guidance, we can not only expose students, but also their parents, to the realities of the 21st century careers, and how they can capitalise on the existing opportunities," said Parvaiz Ahmed, head of the Srinagar centre.
S Kshirsagar who leads the Nagpur centre highlights the lack of career awareness in students even today. "Students end up restricting themselves to selecting a few options, unaware of the variety of careers available today. But due to ProTeen's integrated digital platform, we can now provide students with all the tools and skills they'll require to be successful today, as well as training our counsellors to keep up with the evolving career world."
