Summary
Institute’s tech incubator, Centre for Innovation and Entrepreneurship, has collaborated with Arka Media Works production house for the accelerator programme that would upscale domestic AI-based startups
The accelerator will support Indian innovators and startups in creating new technology-driven solutions for the media and entertainment sector
The Centre for Innovation and Entrepreneurship (CIE) at the International Institute of Information Technology (IIIT), Hyderabad has collaborated with Arka Media Works production house to launch a Media-Tech Accelerator programme.
Arka Media Works has produced movies like Baahubali. The accelerator programme aims to discover and upscale domestic start-ups that develop innovative solutions and Artificial Intelligence (AI) applications in areas of Virtual Production, Web 3.0 (Blockchain, Metaverse), Media and Journalism.
With the news media diving deeper into the search for digital solutions, the demand for various tools such as AI-powered automatic editing, automatic dubbing, lip-sync for movies, Computational Cinematography, Interactive Storytelling, Decentralized Web and News Analytic tools have increased.
The Media-Tech Accelerator programme will be led by chief mentors Ramesh Loganathan, head of CIE, and Shobu Yarlagadda, co-founder and CEO of Arka Media Works. The initiative is also supported by the Department of Science and Technology, Government of India.
“In recent years, research in AI and other emerging technologies have made great strides, making many challenging MediaTech solutions possible — using computer vision AI for editing; language technologies for evaluating scripts; speech technologies for realistic dubbing; blockchain powering metaverse solutions and more. Several research areas of AI and emerging technologies have made great progress. Enabling these from India is the focus of this accelerator,” said Loganathan.
Yarlagadda added, “Movie production in India now leverages many of the latest technologies available globally. This accelerator will support Indian innovators and startups in creating new technology-driven solutions for the media and entertainment sector. The possibilities are immense. I’m looking forward to this exciting programme.”
CIE, a technology incubator at IIIT, Hyderabad, has run multiple accelerator programmes in the DeepTech and MedTech spaces and supported over 380 startups. An incubator is an entity that nurtures and provides, with the sole purpose of turning start-ups into self-sustainable and stable companies.
The startups will be able to leverage the cutting-edge research work at IIIT Hyderabad which will help them achieve their respective goals with domain mentoring, market access, seed fund and customer connections.
Last updated on 08 Feb 2022
