Summary
Sunstone has launched its #JeetegaSparkHi campaign, under which students will get to bag scholarships during every match of Lucknow Super Giants
The scholarships will be offered during the duration of IPL 2022
Sunstone Eduversity will offer scholarships up to Rs 4 crores in partnership with Lucknow Super Giants during the ongoing Indian Premier League (IPL) 2022 under its #JeetegaSparkHi campaign, the institution said in a statement recently.
The scholarship will be linked to runs scored by Lucknow Super Giants in every match. Sunstone will convert Lucknow Super Giant’s every run, fours, sixes, centuries etc. into scholarship amount which can then be availed till the team’s next match. Lucknow Super Giants is one of the two new teams that are debuting in the IPL this year.
According to Sunstone, the initiative values the ‘spark’ in each student. The campaign is in line with Sunstone’s belief to celebrate the potential of every student and give them an ecosystem to grow and tread a path of success, Sunstone said in its statement.
Commenting on the partnership, Piyush Nangru, co-founder & COO, Sunstone Eduversity, said, “We are thrilled to partner with Lucknow Super Giants in the upcoming IPL Season. In a country like ours, where everyone is enthralled by cricket, this alliance provides an emerging education brand like Sunstone with an excellent opportunity to engage with young people who aspire to build promising futures for themselves.”
Alekhya Chakrabarty, head of marketing, Sunstone Eduversity, said, “At Sunstone we always think youth first, and hence an association of the brand with the Indian Premier League felt just right. The target market and brand vision of Sunstone is resonant with what Lucknow Super Giants also has, so it was a natural choice as our partner in the IPL.”
Last updated on 26 Mar 2022
