Summary
The event saw participation from prestigious media and production houses such as MX Player, MTV, YouTube and Voot
For its maiden content event, Sunstone Eduversity received over 20 entries from ace brands
Sunstone Eduversity, India’s higher education programme provider, conducted its maiden Content Day event with the aim to shortlist the best content marketing ideas from top media houses, OTT platforms, production houses and youth-oriented content creators, from across India.
It received participation from renowned names such as YouTube, MTV, MX Player, Voot, Mirchi, Culture Machine, Jagran Group and Anugrah Madison amongst others, in a bid to bag a spot in Sunstone’s 2022 calendar.
Sunstone offers higher education programmes in partnership with several colleges and private universities. The company’s vision of higher education addresses not only the needs of students but also employers and colleges. It is expanding to 35 cities with the aim of enrolling 25,000 students by the end of 2022.
Content Day is Sunstone Eduversity’s first self-curated event. It also marked the beginning of the brand’s manoeuvre towards its brand-building initiative; the company has bagged USD 28 million in a Series-B round of funding in October this year.
Dynamic pitches were presented to the esteemed jury comprising Sunstone Eduversity’s leadership team and employees.
According to Ashish Munjal, co-founder and CEO, Sunstone Eduversity, “Business growth will be crucial in the next phase which means creating a marketing campaign that leaves a heartwarming impression on all our stakeholders. We are also integrating our existing offerings with latest tech innovations. We are super excited for this content campaign to connect with our audience.”
The results of the Content Day event will be announced shortly, after Sunstone Eduversity selects brands with the most exciting ideas.
Last updated on 23 Nov 2021
