Summary
As per consumer insights, computer training institute was the top draw among all education services and spoken English classes saw a 91% spike in searches
The insights also suggest that most of the demand for IELTS coaching and tutorials is being generated from Punjab
According to consumer data collected by Just Dial, there has been a surge in demand for IELTS coaching and tutorials with maximum searches being generated from Punjab.
As per the latest Just Dial Consumer insights, overall searches for education services saw a year-on-year (YoY) growth of 90% while that for computer training institutes grew by 94%, spoken english classes by 91%, and IELTS coaching by 83% across India’s 1000 towns and cities.
The rise in demand for IELTS coaching is in line with government figures that suggest that after a huge 45% drop in 2020 due to COVID-19, the rush of Indian students aiming for admission in foreign universities in 2021 was almost back to pre-COVID figures.
The insights also suggest that most of the demand for IELTS coaching and tutorials is being generated from Punjab. The number of searches generated from the four Punjab cities - Amritsar, Chandigarh, Jalandhar, and Ludhiana - was 30% higher than what was generated by Delhi. Among Tier-I cities, Delhi topped the demand list followed by Ahmedabad and Hyderabad.
Prasun Kumar, CMO, Just Dial, said, “Our latest data suggests that demand for IELTS coaching in tier-2 was 56% higher than tier-1 cities. This signals the deep penetration the brand enjoys even in India’s hinterland across a wide range of services.”
Searches for computer training institutes, which remained the top draw among education services, contributed to 60% of the total searches. The YoY demand growth in tier-1 cities also stood at 60% but in tier-2 it was 142%. Among tier-1, Delhi topped the demand and along with Hyderabad contributed to almost 50% of the searches. Lucknow saw maximum demand among tier-2 and along with Indore, Chandigarh, Bhopal, and Patna made up the top-5.
The number of searches for spoken English classes in both tier-1 and 2 cities remained the same but the growth rate in tier-2 outpaced that of tier-I. Delhi made up for almost one-third of the demand from tier-1 cities, while Indore, Patna, Nagpur, Jaipur, and Chandigarh made up the top five tier-2 that saw maximum demand rise.
Last updated on 09 Feb 2022
