The fourth edition of the annual 'Smt. Jyoti Dwivedi Memorial Scholarship Awards' was held by Jamnalal Bajaj Institute of Management Studies (JBIMS) on June 25, 2022. Six scholarships were presented, including two core awards of Rs 1 lakh each and four ad hoc awards of Rs 50,000 each. Exclusive to JBIMS, the scholarships are given to second-year MMS students to meet their educational expenses based on their first-year scores and their family's financial standing. The scholarship amount is provided to JBIMS personally by Nimish Dwivedi from JBIMS' batch of 1993, in memory of his mother, Jyoti Dwivedi. This is the first-ever scholarship instituted at this business school. The winners of the two core scholarships are Pranali Mahajan and Kaushal Jain. The ad hoc scholarship winners are Ajay Vasudevan, Niraj Zambre, Shubham Deora and Keval Ajmeri. The winners were also presented with a copy of Nimish Dwivedi's best-selling book 'Marketing Chronicles: A Compendium of Global and Local Marketing Insights from the Pre-Smartphone and Post-Smartphone Eras.' Srinivasan R Iyengar, director of JBIMS, said, "This is the fourth edition of the Smt. Jyoti Dwivedi Memorial Scholarship started by Nimish Dwivedi, an alumnus of the batch of 1993. It just shows that all of our alumni still have a strong connection with JBIMS, and we are eternally grateful to Nimish for his continued support in helping the current students at JBIMS. I am sure this will bring within students, a mindset of supporting their alma mater when they venture into the corporate world to build their lives" Dwivedi, the benefactor, said, "Heartening for me to present the 4th round of this scholarship initiated in my mother's memory. Her guiding value was -- living means giving and giving means living." Two industry veterans, Bobby Kakar and Shailesh Joshi, also attended the online event. Kakar, a '93 batch alumni, has extensive experience in financial services, digital and payments. Shailesh Joshi, also of the '93 batch, is an energy industry veteran with more than three decades of experience across the entire value chain of the energy industry. Speaking at the event, Kakar said, "I congratulate Nimish on this very noble initiative which gives deserving students a chance to pursue their career aspirations and also serve as a role model for other students. It is very fitting that the scholarship honours the memory of his mother, Jyoti Dwivedi. She was a pioneer in education and a role model to numerous women as one of the first graduates of her home town in Gujarat in the 1960s. I wish all the winning students the very best in life and success in their professional careers." Joshi said, "My heartfelt thanks to Nimish for this initiative of supporting talent and offering a helping hand to the deserving. Many-a-times, success evades talent because there is no recognition or support at the right time. The installation of this scholarship provides that much-needed encouragement to talent enabling them to achieve more while instilling a culture of 'gratitude'."