Facebook’s ‘Born on Instagram’ gives India’s digital content creators a boost

Facebook and Instagram have launched an education and enablement programme in India to help creators drive more users and viewers, monetise better and ensure better user engagement.

Launched in September 2021, Born on Instagram focuses on educating and enabling creators more on the digital media platform.

The portal is a central creator hub that aims at giving content creators a deep understanding about Instagram and also guide users on how to build a sustainable presence on the platform.

Born on Instagram provides users with self-paced e-learning courses, live masterclasses with experts, latest information on reel trends and earning opportunities.

The Creator Course:

This is for all Instagram users and creators and is free to access. In two hours, one can learn about the digital media ecosystem, the tools available, the community guidelines and get a strong grasp of the best practices for building individual presence on the platform.

After the completion of the course the user will receive a letter of completion from Born on Instagram, personalised GIFs and AR filters for use on Instagram and other goodies, including the opportunity to get cash rewards and participation in brand deals.

The creator course first teaches you to manage your presence on Instagram. It teaches you how to optimise your profile and make it stand out by showing you how the platform and it’s ecosystem works.

Born On Instagram (BOI) Advanced:

This is a selection-based programme that is aimed at discovering and showcasing creators with high potential across India. Only those who have completed the Creator Course are eligible for BOI Advanced.

Users will get access to live sessions with Instagram experts and industry leaders who will mentor them throughout the duration of the programme. One will also get access to one-on-one sessions with experts and even get the opportunity to collaborate with top brands. The duration of the programme for each batch is three months. People selected for this will be notified via email from Instagram.

Sections You Must Know:

For insta users, there are a few sections on the new portal that are important to know. The ‘create’ option shows users weekly trends on Insta such as popular tracks, top reels etc. This helps a creator to stay updated.

The ‘discover’ option shows users the top trendsetters and they can get access to their videos and learn various tips and tricks to get better in creating content.

After one has completed the creator course, they will be given access to the ‘earn’ section where users get the opportunities to win cash rewards, participate in brand deals and collaborate with top brands.

Born on Instagram has introduced BOI Reels Rewards that started on October 1, 2021.

Every two weeks, selected creators will receive cash rewards starting from Rs 10,000 to Rs 1 lakh. To win this reward, creators are to create an account on the BOI website and should complete the creator course to be eligible for the contest. Users also need to be at least 18 years of age and have an authentic profile.

Winners are decided by evaluating the consistency of the user of posting reels, the content of the reels and how many plays the reels get by the audience. The creators are recommended to post frequent reels using trending filters and engaging content to make their profile stand out and qualify for the selection of the BOI Reels Reward.

Steps to register for Born on Instagram:

1. Go to the official website - https://registrations.bornoninstagram.com/.
2. Fill in details of your Instagram handle and your personal information.
3. Click register at the bottom of the screen.
4. Complete creator course by clicking get started.
5. Apply for BOI Advanced by clicking on “apply”.