Summary
The secret to being successful and stable in work is originality. It's crucial to be current and resonate with the present and older generations
The penultimate focus of a creator should be to broaden their own horizons in order to approach the story with a unique narrative
With the rise of social media came a surge of content creators that are appealing to audiences with their work. However, how does one stand out from the crowd and how does one deal with the daily challenges?
We, at Edugraph, had the opportunity to interact with Marya and discuss the day-to-day challenges that a content creator/developer faces, the solutions to these challenges, digital security and much more.
Marya Wani has over 18 years of experience in strategic planning, execution, and product development in the learning sector. Currently, she is heading content development at GoodWorker, a platform that aims to transform blue-collar workers' lives by using cutting-edge technologies. Marya worked as a director for Cuemath and UpGrad prior to joining GoodWorker. She has a marketing degree from the University of Kashmir and has completed her Ph.D. in information systems from Alliance University along with a certificate course in data science from XLRI, Jamshedpur.
1. How does a content developer/creator deal with a creative block? What are some pro tips for someone who’s just beginning to start their career as a content creator/developer when they face a creative block?
Nothing makes creative developers happier than seeing a concept come to life through a campaign, creative asset, or interesting content. Creative block, a roadblock to creativity brought on by a range of internal, external, or emotional circumstances, can occasionally get in the way and leave one feeling frustrated rather than inspired. It's certain that every content creator or developer will have a creative block at some point. It's important to be able to recognise it when it hits and know how to move past it quickly.
It's important for aspiring new content creators to identify their target audience, choose a subject to specialise in, and develop a content schedule. When faced with a creative block, it's crucial to write down any ideas that come to your mind as you're writing the story because doing so will make it easier to write the events backwards. Remind yourself of the reasons why you write, such as the need to make an impression or develop professional dedication. It's crucial to draw inspiration from other artists and creators in order to come up with something truly original and test out new methods for your work.
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2. People often misuse content available on the internet. How must one deal with copyright and have digital security?
To be sure, digital piracy remains a point of contention. Cybersecurity and copyright protection are inextricably linked, making it increasingly necessary for governments and businesses alike to prioritise the protection of content and personal or confidential information. Despite the ubiquitous use of technology, it remains a novel space. While it calls for much attention and requires stringent legislation, we must exercise patience as it is implemented.
Copyright registration and intellectual property patenting are quick fixes for larger businesses and professionals. Making it simple for people to ask for permission, is also one of the strategies to prevent others from violating your copyright. While it's customary for writers or artists to request permission on social networking sites, it's also sage to make it simple for people to reach you directly using a public email address or contact form on your website. Redistribution of your work and engagement with it might be beneficial for you, your company, or your brand.
If all else fails one may resort to raising a complaint with DMCA (Digital Millenium Copyright Act) or even forward the DMCA complaint to Google or Bing and they will remove the violating website from their indexing.
3. What is the procedure for collaborating with brands and organisations to create content for them?
The most important thing about working with brands is to let the individuality and the voice of the brand shine through the content. The creator economy is experiencing rapid growth. Social media and the expansion of online marketplaces to sell products or services have made the dream of becoming a content creator more attainable.
Earning as a creator seemed implausible a few years ago, but with the advent of creator-business collaborations, creators may now boost their income and monetise their talents and hobbies. To reach their target audience, marketers are contacting content artists for advertising or to raise brand recognition. Since no two companies are the same, the content developer must work with each one to highlight its individuality rather than conforming everything to its writing style.
Through partnerships, creators join with businesses to promote their brands simultaneously. Whether it’s promoting physical products, movements, or ideas, these types of partnerships serve as a collaborative relationship where both parties put forth a significant effort and enjoy the rewards commensurately.
4. Dealing with finance is one of the biggest challenges for content developers/creators. For someone who’s a newbie in the field of content creation and development, what would you advise them on the finance front and monetisation?
The quality of the content should never be compromised when creating creative content. No content can succeed organically or monetarily unless it is of high quality. However, understanding the science of how content works on the Internet is critical for content creators. Although content creators are not expected to be SEO experts, they should be aware of how content should be structured to work well with search engines. Similarly, the length, form, and character of content have changed dramatically, and this is due to factors such as finance and technology as well as user behaviour.
A good framework to follow is to always keep the user in mind and build around them, with monetisation and technology acting as guardrails. This does not imply that one will become a monetisation expert. It simply means incorporating monetisation into the design of content. As content creators, we should be aware that the first step in learning about any subject is to conduct effective keyword research.
Check Out: How To Use Social Media For Job Hunt
5. Creating content gets boring and mundane after a certain point. How far do you agree with this?
The field of content creation calls for not only perseverance and commitment to one's work but also an abundance of creativity and originality. Engagement and value addition are the two most important aspects of content. It's important to understand the questions your content is addressing and to ensure that the solutions draw readers in. It is fairly easy to lose sight of this.
Most often content tends to turn mundane when a creator resorts to templates or reproductions based on prior successes in order to meet deadlines and satisfy a wide audience. It's crucial to maintain individuality while staying ahead of trends.
Today there are multiple avenues to create quality content and making it easier than ever to reinvent and adopt new perspectives. In short, there are umpteen ways to never let things get boring. The penultimate focus of a creator should be to broaden their own horizons in order to approach the story with a unique narrative.
Know More: Why Students Should Use LinkedIn?
6. Content Creators have to maintain their engagement & reach effectively. How do they deal with low reach & engagement?
Like with other things, consistency and quality are essential components of quality content. The material that is developed will determine how engaging any type of information is. Each day, thousands of pieces of content are created, leading to daily engagement numbers in the thousands. It's necessary to maintain consistency in your audience involvement.
7. Clients & Brands often demand content in a preferred tailor-made way and restrain the creative freedom of a content creator/developer. How should content creators/developers deal with creative limitations & restrictions?
Content creation necessitates both expertise and enthusiasm. Some content developer limitations remain unnoticed and unaddressed. It is a domain with numerous ups and downs. There are times when creators get carried away by thoughts and ideas and tend to deviate from the core objective of the content. It takes time and effort to flourish as a creator. Often, creators strive to think outside the box to come up with ideas that have never been tried before. Finding new ideas is considerably easier when you limit or restrict yourself. It is typically preferable to think inside the box rather than outside the box to deal with limitations or restrictions.
Read: Art As A Medium To Deal With Varied Emotions
8. The field of content creation is immensely competitive, and creators are easily replaceable. What is your take on this? How should creators be unique and stable in their work?
The secret to being successful and stable in work is originality. It's crucial to be current and resonate with the present and older generations. There are numerous content producers who have not only established themselves in the digital sphere but there are also up-and-coming producers who have a similar target audience. Every content creator or developer must keep in mind that in the digital sphere, audience resonance has a far bigger impact than the number of followers.
Last updated on 19 Dec 2022
