When we think of fashion, we always associate it with design, apparel & trendsetters. But fashion is so much more than that. Designing, creating & innovating are significant parts of fashion but to execute this, one needs a solid network. And this is where fashion communication comes into the picture!
Let’s take a look at what Fashion Communication is all about…
Fashion Communication is one term used to denote any kind of communication used by an organisation that deals in fashion. This could include marketing communications, public relations, and visual communication, among others.
Fashion communication supports the fashion industry by bringing the brand's identity to life through fashion advertisements, fashion styling, graphic design or any visual representation, packaging, press releases, and visual and verbal communication.
Read: How to create an entrepreneurial mindset among students
One of the most exciting and innovative career choices available, fashion communication combines various aspects of the lifestyle industry with the fashion industry and is one of the fashion industry's fastest-growing subfields at present.
Every business and field depends on communication, and fashion brands are no exception because they must connect with their community to grow and remain profitable. Here is where a specialist can assist them in creating successful plans and strategies. In addition to designing portfolios, an expert is also capable of designing presentations and graphics.
The fashion business still relies heavily on manual networking, despite the development of social media. You must seize any opportunities that present themselves. Going by current trends, India's population is flourishing financially, which has increased the country's interest in fashion communication. So, if communication is something that comes naturally to you, and you have an inherent interest in fashion, then you should check out the opportunities in terms of fashion communication courses. A good one will arm you with the requisite knowledge of typography, photography, computer graphics, illustration, product design, exhibition design, visualising, and art direction that you would need to succeed in this field.
Know more: Thinking to get into fashion design? Check out these top colleges
A career in fashion communication is terrific because it broadens your understanding of the field. It forces you to be quick on your feet and engage in constant discussion with clients. It reveals new features and cultural elements that you would never have found by yourself. Some of the popular jobs in this industry are:
1) Fashion Blogger: Starting a personal blog is a good place to start if you want to make a career in fashion. The blog could feature photos, texts, videos, or a combination of all three. It's one of the trendiest choices available right now, and youngsters have found success by pursuing it. In addition to various blogs, there is also a rise in content creation across social media sites like Instagram which all fit in the fashion communication space.
Check Out: Impact of Technology in Fashion Designing Courses: How do students need to keep up?
2) Fashion Journalist: The field of fashion journalism is becoming more and more well-known. A fashion journalist has a wide range of opportunities, including writing for well-known fashion publications like Vogue, Harper's Bazaar, and Elle, covering fashion shows, and reporting on the most recent fashion news.
3) Fashion Photographer: If you are skilled in photography you can become a fashion photographer. Start your website or blog, or take pictures for a magazine, an e-commerce site, or even bloggers. In the fashion business, aesthetics, and visual appeal are essential, and an excellent photographer can change the game.
Check Out: Career as a fashion photographer
In addition to these options, there are various others, such as marketing, brand management, public relations, or celebrity or fashion brand advertising. Making fashion videos for YouTube, editing videos, writing content for various platforms, working as an editor for a website or magazine, and a few more. Whatever career you choose, the best place to start is a competent course that will set you on the right path. And you can check out the top colleges across the country offering Fashion Communication courses here.
Those who thrive in fast-paced environments should consider a career in fashion communications. You must have the flexibility to respond to the industry's continuous changes. The practise of fashion communication has been recognised more than ever in today’s world which is oversaturated with goods, images, and communication over the years due to technological advancement.
