Sister Nivedita University Mass Communication and Journalism Department to day inaugurated its II National Conclave that will see 65 research papers on media its evolution and future from 39 universities and colleges being read out, analysed and made into documents over the next three days.
The theme of the conclave this year is “MEDIA, CULTURE AND SOCIETY: INTER-RELATION AND EVOLUTION” and aims to delve on topics like Media and pluralistic society; Media, Higher education and Quality of life; Media ethics and laws—expansion, limitation and needs; Democracy, Nexus, Cartel and Infodemic; Genderism, Objectifying and Racism; Cultural narratives and domination; Popular Culture, Literature and the realm of art and reality; Public Relations, Corporate Communication and global communication order; Interpretation of Media and post-modern communication theories; Media and mind, trauma journalism and human elements; Cyber laws and progressive media; Conflict Reporting and Propaganda in the mass media among others.
The opening day saw a host of eminent personalities attend the conclave including Executive Editor National Herald Uttam Sengupta, Director and Professor, Manipal Institute of Communication Dr Padma Rani, Dr. Harsha Bhargavi Pandiri, Assistant Director (Public Relations), on deputation with the Ministry of Culture and Political Editor, The Telegraph Devdeep Purohit among others.
“I’m sure the guests would highlight on this revolution in the digital media. I’m sure we will understand this formula of Einstein being re-modified like E=mc2. Here the evolution would be equal to innovation multiplied with square of mass communication which will be faster than speed of light,” said Prof. Suman Chatterjee while inaugurating the conclave.
SNU Vice Chancellor Prof. (Dr.) Dhrubajyoti Chattopadhyay said: 'I just want to mention one particular terminology in this conclave which I like the most. The term is evolution. If you look at the term evolution, it itself defines how the concept of media is constantly evolving, the way we used to have the idea about the media 500 years ago and now it has completely changed and still evolving.'
Techno India Group CEO Dr. Sanku Bose said: “Over the next few days, I encourage you all to engage a thought provoking discussions, challenging, existing and taking initiatives to arrive at solutions.'
Talking about the conference, Conclave President and Dean of School of Media Communication, Fine Arts and Design Dr Meenal Pareek said: “In a connected universe the importance and scape of Media can’t really be fathomed. Media has an invisible influence, and in some cases visible, in almost every aspect of our lives, be it political, social, cultural or economic affairs. It would be unjust to overlook the importance of information osmosis that goes about as civilization progresses.
Information is the single significant commodity that has influenced political understanding, economic changes, social progress and cultural evolution and that too with people being the central pivot of the mechanism. Societal habitats, political ideologies, cultural acceptance and economic revolutions would not have had a global footprint without information through various media avatars—newspapers, radio, television, films, documentaries and of course the digital world. The conclave will try to take a look at the co-relation of media with society and its dominant cultures in all its forms and formats, in a critical, research oriented manner that will bring about new ideas, fresh thoughts and poignant observations that would make an impact in the understanding of the modern times, trends, values and the mind-set.”