EIILM-Kolkata organises ‘Trans Asian Marketing Conclave’ in Bangkok

EIILM-Kolkata will be hosting the 4^th chapter of Asian Integration Series of Borderless Asia, ‘Trans Asian Marketing Conclave’ at Novotel on Siam Square, Bangkok, Thailand on 3^rd November, Thursday.

The event is being organised in collaboration with Indonesian Experts and Lecturer Association (ADRI), ADRI Jawa Tengah, Indonesia, Universitas Pancasakti Tegal (UPS), Indonesia, and Universitas Maarif Hasyim Latif (UMAHA), Indonesia.

The concept of Borderless Asia was ideated by the Chairman and Director of EIILM-Kolkata, Prof. Dr. R. P. Banerjee way back in 2018 to focus on the importance of a unified Asian ideology, philosophy, and culture with respect to the current global context.

The global community at present, particularly the Western world, is grappling with the debilitating effects of serious economic, political, and social crises. Experts and intellectuals across nations are desperately looking for a panacea that would cure what Emile Durkheim called “the malady of infinite aspiration”. There is an urgent need to lead humanity towards an informed and mature understanding of values and ethics that can turn the tide in favour of mankind. Asia has always been known for prioritising humanity over worldly material concerns.

This intrinsically Asian view has emanated from the Vedas. Now is the time that Asia needs to come forward collectively to put these ideas into practice. To protect the global system, a unified integrated Asian ideology premised on Vedic principles needs to be implemented.

The previous Seminars of the Asian Integration Series have been organised by EIILM-Kolkata in Thailand, Singapore, and India in 2018, 2019 and 2020 respectively. Leading scholars, practitioners, academic researchers and business leaders from Japan, Singapore, Thailand, Taiwan, Indonesia, and India have participated in these international conferences.

The 4^th chapter of the Asian Integration Series, ‘Trans Asian Marketing Conclave’ would contribute towards creating and developing a better understanding of gaps in the business process, mode of transaction and value movement. Due to the present socio-political condition, inflation is wreaking havoc, costs have escalated and the threat of complete collapse of the socio-economic fabric is imminent. Through a borderless Asian system, economic homogeneity can be achieved which would benefit the entire global community in the foreseeable future. To share their thoughts on the same, the conclave will be attended by visionaries and leaders from Indonesia, Thailand, Malaysia, Australia, and India.

This International Conclave will provide a perfect platform for scholars and academicians of many universities to collaborate and exchange perspectives on the various aspects of global economy. Panel Discussions, Paper Presentations will be held to facilitate healthy exchange of ideas. The Telegraph Online Edugraph is the digital media partner of EIILM-Kolkata for this conclave.

The Eastern Institute for Integrated Learning in Management (EIILM), Kolkata, was established in 1995 with an aim to develop human potential in this ever-changing world. Through its undergraduate, postgraduate and PhD courses the Institute aims to encourage creative and innovative academic endeavours for management education, and research.