The world of advertising is a captivating realm that showcases incredible creativity and innovation, capable of alluring and engaging audience minds. The magical visualisations and powerful messaging used in advertising campaigns have the ability to capture attention and resonate deeply with the core of the human experience. Some of the most memorable and impactful advertising campaigns that have left a lasting impression on people include Surf Excel's "Daag Acche Hain" and Amul's iconic "Doodh Peeta Hai India" campaigns.
The Advertising Club Calcutta, along with NSHM Knowledge Campus, Kolkata are dedicated to supporting the advertising community. Together, they have joined forces to inspire and motivate young aspirants interested in the field. The event 'Advertising: A Career in Curiosity' held on August 30th brought together a distinguished panel of esteemed industry leaders and experts to shed invaluable light on the dynamic and multifaceted world of creativity.
Mr. Kanchan Datta (Founder and CEO, Inner Circle Advertising India Private Limited; President, Advertising Club Calcutta) emphasised the vital importance of curiosity in the advertising industry. He described advertising as a serendipitous pursuit, highlighting the fact that advertisers must possess an innate sense of curiosity in order to excel in their field. Just as snowflakes have individual characteristics and are distinct in nature, Mr. Datta stressed that advertisers also need to be unique and foster their own distinct curiosity. He discussed the concept of "instilling life into the brand," emphasising that effective advertising can be highly compelling and have an impact on resonating with the target audience.
Mr. Kanchan Datta also drew inspiration from Simon Sinek's renowned Golden Circle theory, emphasising the significance of starting with why. He elaborated, "The Golden Circle's three components—why, how, and what—serve as a powerful framework for effective leadership and communication."
Mr. Samrat Mukherjee (Vice President, Madison World) encouraged students to cultivate curiosity and embrace the evolving advertising landscape, which has shifted from traditional to modern techniques. He emphasised the need for innovation and creativity to captivate audiences and craft compelling narratives that engage consumers and leave a lasting impression. He mentioned, “Digital marketing has revolutionised the advertising industry, emerging as a key modern technique that's transforming the way we connect with consumers."
Adding to the discussion, prominent speaker Mr. L. Muralikrishnan shared his expertise on the intricacies of advertising. Mr. Murli revealed an interesting and pertinent point that advertising has existed since ancient times, dating back to the era of Valmiki, where the instinct of Lord Rama was preached. Since then, advertising has been recognised as a highly historical, prominent, and powerful form of storytelling.
He emphasised that advertising is fundamentally about creativity and connection, likening the craft to the works of renowned poet, lyricist, author, and filmmaker Gulzar. "If you are creative enough, then advertising will be easy to pursue," Mr. Murali remarked, highlighting the importance of curiosity and innovation in the advertising industry.
He further articulated that advertising serves a dual purpose: it not only promotes products and services but also raises awareness about significant social issues. He explained that "advertising has acted as an eye-opener, helping to transform society by bringing critical matters to the forefront." Mr. Murali emphasised that effective advertising has the ability to capture the audience's attention, convey meaningful messages, and inspire positive change within the community.
The workshop provided MBA, Media and Design PG students with invaluable insights into the dynamic world of advertising.
NSHM Business School offers a range of undergraduate and postgraduate courses, including the MBA program. The MBA is a niche course that provides students with a 15-day international study tour. Additionally, students have the opportunity to engage in live case studies and gain experiential learning through various workshops and boot camps.
NSHM Design School is East India's premier design institution, boasting an exclusive collaboration with Toonz Academy. This partnership provides students with unparalleled access to live projects at the Toonz production studio, as well as valuable paid internship opportunities at top organizations. The PG program in Animation & Graphic Design, with a focus on VFX Film Making, is designed to equip students with the skills and knowledge needed to launch successful careers in the thriving creative industry.
With 17 years of excellence in media education, the NSHM Media School provides PG Media students with hands-on training at top media production houses. This equips them to take their careers to the next level in new-age media, leveraging advanced facilities such as Mac Labs, drones, and a professional radio studio.
Mr. Cecil Antony, Chief Mentor, NSHM Knowledge Campus, said "The Fireside Chat Session on 'Advertising: A Career in Curiosity' was an enlightening platform for aspiring advertising enthusiasts to gain valuable insights and knowledge." He added, "NSHM Knowledge Campus, Kolkata and Advertising Club Calcutta are committed to nurturing talent, promoting creativity, and fostering growth in the professional field."
